Equity beats Site Banner

Media

After Effects

Description

This was for a website banner I got hired to make over the course of about a week for a SCAD Pro internship group collaborating with Google, Facebook, and Amazon. The internship was about creating guidelines to promote equity in design industries. The "beats" don't literally refer to music specifically but is a metaphor that was used for this project as a whole. This was the animated website banner I made for them (which actually ended up getting used for their video intro instead). I tried to create something that was dynamic throughout and incorporated the imagery they wanted of audio waveforms with clean design. The orange and red colors represent the old and the blues represent the new, which is a motif they used throughout this project.