FedEx Logo Resolve

Media
After Effects

Description
FedEx's logo is an example of very successful branding in general and I personally have always found their logo very memorable considering that almost any bright orange and purple color combination reminds me of it. I have always wanted to do something more tactile and something collage style so I used this as an opportunity. All the furniture and box textures in this piece are from photos and scans I collected of things around my apartment. The hands in the piece are from footage of my roommate. You can see his watch change into three different ones, if you look closely. I thought it would fit the everchanging textures style and I love little Easter eggs like that.

The snippet of song used is "Pup" by Jack Stauber's Micropop.


Process Photos

 

FedEx process 2.jpg
FedEx process 3.jpg