Bailey's Campaign Gifs

Loading-Gif.gif

Media
Procreate, After Effects

Description
These series of looping gifs were made for an Ad campaign for Baileys my friend majoring in Advertising was doing for one of her last classes. The first 3 are deliverables for social media and the last is a loading animation used for the campaign site (reminiscent of the old hour glass loading animations). The premise of the campaign was to showcase the different flavors of Baileys that aren't too well known as being desert in a bottle. It was her idea to make them the drink becoming the desert they are the flavor of, but how I executed it was up to me. Cel animation was mainly used for these but after effects was used for a lot of details and the shading.